Pim’s Fraise touche de fraise des bois - Pim's strawberry Jaffa cakes - LU, 150g

Lefèvre-Utile was founded in Nantes, France, in1846 by Jean-Romain Lefèvre.Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier ("the Little Schoolboy") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU.

Pim’s Fraise touche de fraise des bois - Pim's strawberry Jaffa cakes - LU, 150g

Ingredients:

Strawberry preparation 41% [glucose-fructose syrup, sugar, strawberry puree 4.1%, concentrated wild strawberry puree 1% (equivalent to wild strawberry puree 2%), acidifiers (citric acid, malic acid) , strawberry puree concentrate 0.5% (strawberry puree equivalent 3%), gelling agent (pectins), acidity regulators (sodium citrates, calcium citrates), flavour, concentrated black carrot juice, thickener (xanthan gum) ], dark chocolate 24% [sugar, cocoa mass, cocoa butter, vegetable fats (mango kernels, salt, shea and palm in varying proportions)], emulsifier (soy lecithin), lactose (milk) and milk proteins , flavouring), wheat flour 15%, sugar, eggs, glucose-fructose syrup, rapeseed oil, baking powder (ammonium carbonates, disodium diphosphate, sodium carbonates), wheat starch, salt, emulsifier | (soy lecithin), acidifier (citric acid).

Allergens: eggs, gluten, milk, soybeans, traces of sesame seeds.

PALM OIL - NON VEGAN- MAYBE VEGETARIAN.