Lu Petit Écolier Milk Chocolate ,150g


Lefèvre-Utile was founded in Nantes, France, in1846 by Jean-Romain Lefèvre.Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier ("the Little Schoolboy") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU.

Milk chocolate butter biscuits.

Ingredients: Butter Biskuit 52%: Wheat Flour, Sugar, Concentrated Butter 14.5%, Skimmed Milk Powder. Raising agents: Sodium Hydrogen Carbonate, Ammonium Hydrogen Carbonate, Salt Acidity regulator:Citric Acid Dark Chocolate 48%: Cocoam Mass and Cocoa Butter, Sugar, Lactose, Skimmed Milk Powder, Concentrated Butter. Emulsifier: Soya Lecithin, Flavouring: Vanillin.



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