Lu Petit Beurre, Butter biscuits, 200 g

Lefèvre-Utile was founded in Nantes, France, in1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier ("the Little Schoolboy") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU.

24 real butter biscuits.

Ingredients : 72.5% wheat flour, sugar, fresh butter 13.5%, skimmed milk powder 1.4% (14% skim milk equivalent), raising agent: sodium bicarbonate and citric acid, flavor. Contains: wheat, milk and use egg, soy, sesame and hazelnut. 

PALM OIL FREE - NON VEGAN- MAYBE VEGETARIAN.