La Guerandais
The cooperative spirit characterizes Le Guérandais and translates daily into mutual aid, the pooling of harvests and the transmission of know-how two thousand years old. Le Guérandais is a brand carried by a company that acts in line with the environment that sustains it. By dint of innovations, it breathes a breath of modernity into products designed through a profession with traditional and ancestral know-how. In the field, it achieves a perfect match between the expectations of consumers, the demands of distributors and the needs of producers. Guérandais is above all a story of men and women attached to their terroir and their culture. job. In the 1980s, passionate salt workers chose to resist the threat to their activity and, in a collective effort, succeeded in raising Guérande salt to the first rank of original salts in France. who knew, from a grain of salt, conquer the world, from New York to Tokyo. It has succeeded in integrating starred kitchens as well as family kitchens.
